WNBA Strikes Innovative Streaming Deal with Sports Startup

The WNBA has inked a groundbreaking deal with sports startup Buzzer, offering viewers a fresh way to experience live streaming content. Buzzer’s mobile platform, renowned for enabling fans to catch specific snippets of live games featuring their preferred players or teams, will now grant access to WNBA games and highlights through WNBA League Pass.

Pioneering Partnership

While Buzzer has existing agreements with major sports leagues like the NBA, PGA Tour, and NHL, its collaboration with the WNBA marks the streaming app’s first venture into women’s professional sports. Bo Han, founder and CEO of Buzzer, emphasized the significant demand for women’s sports and aims to bridge the gap by bringing live sports magic to a broader audience.

Novel Approach to Sports Viewing

Buzzer adopts a distinctive approach to sports viewing, appealing particularly to the “Gen Z” demographic. Users can personalize their feeds by selecting notifications for specific players, teams, or leagues. For instance, WNBA enthusiasts can receive updates on performances from their favorite players and engage with live action through in-app purchases, priced at $1.99 for a single game package.

Empowering Women’s Sports Visibility

The partnership between Buzzer and the WNBA signifies a commitment to amplifying women’s sports and engaging younger generations of sports enthusiasts. Notably, the WNBA player Sabrina Ionescu, also an investor in Buzzer, expressed enthusiasm for the platform’s ability to cater to Gen Z’s sports consumption habits and advance the visibility of women’s sports.

Backing by Sports Icons

Despite being established just last year, Buzzer has secured $20 million in funding and garnered support from prominent figures in the sports world, including Michael Jordan, Wayne Gretzky, Naomi Osaka, and Patrick Mahomes. With backing from influential athletes and investors, Buzzer aims to revolutionize sports streaming and enhance accessibility for fans worldwide.

Expanding Audience Reach

For the WNBA, the collaboration with Buzzer represents an opportunity to not only engage existing fans but also attract new viewers. With its proven track record of increasing viewership through televised games and social media engagement, the WNBA seeks to further broaden its audience base by leveraging Buzzer’s innovative platform.

In summary, the partnership between the WNBA and Buzzer signifies a significant milestone in sports streaming, emphasizing inclusivity, accessibility, and the promotion of women’s sports on a global scale.